Chief of Everything — COE

Every great CEO has a Chief of Everything.

One operator who knows your business inside out — running strategy, ops, and AI so you can focus on what only you can do.

What we run

Everything you'd hire for. Nothing you manage.

Your CoE handles the four functions every growing business needs — without four hires, four onboardings, and four extra Slack channels you forget to check.

Marketing

Get seen. Get known.

  • Content strategy & production
  • Thought leadership ghostwriting
  • Newsletter & email campaigns
  • Brand & social systems
  • Website design & development
Sales

Fill your pipeline.

  • CRM setup & day-to-day management
  • Lead research & prospecting
  • Pitch decks & proposals
  • Outbound email sequences
  • Follow-up & pipeline tracking
Operations

Run the machines.

  • SOPs & process documentation
  • Vendor & freelancer management
  • Tool stack setup & integration
  • Reporting & KPI dashboards
  • Calendar & inbox triage
Customer Success

Keep them coming back.

  • Client communication & check-ins
  • Onboarding & training materials
  • Renewal & upsell tracking
  • Feedback collection & synthesis
  • Retainer reporting
The problem

You know what needs to happen. Nobody's doing it well.

  • The $200K Chief of Staff hire that takes six months to onboard, three to ramp, and quits the day you start to depend on them.
  • The fractional COO who drops in for two hours a week, sends a Loom, and disappears until next Wednesday.
  • The fourteen SaaS subscriptions that promised to fix it, and quietly added more work to your plate.
How we build

We architect your operations across three pillars.

Every CoE engagement is grounded in the same framework — so you get senior-level thinking and execution from week one.

01 — Product

Product Transformation

We rethink the digital surfaces of your business — what you ship, how it gets built, and how it gets to market faster than your team thought possible.

02 — Process

Process Transformation

We map your real workflows and rebuild them with AI in the loop. Every recurring action becomes a tool. Every tool compounds.

03 — People

People Transformation

We give your existing team superpowers — and quietly absorb the work nobody owns, so your A-players never get bogged down again.

Why it actually works

We don't advise and leave. We embed.

Your Chief of Everything is matched to your business, embedded in your team, and accountable for the work — not just the deck.

Strategic, not tactical

We don't just check boxes. Your CoE thinks in systems and rebuilds the ones that hold you back.

AI-augmented, human-led

A senior operator backed by a team of specialists and a tool stack that builds itself as we go.

Full team behind the scenes

Engineers, designers, researchers — pulled in when you need them, invisible when you don't.

Compounds over time

Every workflow we build, every tool we ship, every dashboard we wire stays yours — and gets sharper every month.

Our promise

Nothing is above our skill set.
Nothing is below our pay grade.

One job, three roles

Your EA, Chief of Staff, and COO walk into a bar.

Only one walked out. We call them the Chief of Everything.

Put Smarty to work
How it works

Three steps to reclaiming your time.

01

You brain dump.

Tell your CoE everything that's on your plate — strategy, ops, half-baked ideas, that follow-up email you've been avoiding for six weeks. We structure it, prioritize it, and get to work.

02

Your operator acts.

Your CoE plugs into your tools and team — calendar, inbox, CRM, whatever. They pull in the right specialist from our team for each piece of work. You never manage the bench.

03

Work shows up, done right.

Quality work delivered against your spec, with full notes on the thinking, the tools used, and what's queued next. Async by default — review in 5 minutes a day.

Built for operators

Built for operators who run lean.

We work with founders, GPs, and operators who would rather build the next thing than manage the last one.

60+
Hours / month

Average time CoE clients say they get back, every month, after week three.

14d
Pilot to value

Most clients see meaningful work shipped in the first two weeks. If not, walk.

92%
6-month retention

Of CoE clients are still working with us six months after they signed.

"

It's like having a $200K chief of staff who never drops the ball, knows your business, and has the best tool stack for you — and gets everything done. Nothing is above their skill set or below their pay grade.

S
Sheena Jindal
Managing Partner, SuperTree Capital
The smart choice

How Smarty compares.

Internal hire
Fractional CFO/COO
Software only
Smarty CoE
Time to start
3–4 months
1–2 weeks
2–4 weeks
48 hours
Team behind them
1 person
1 advisor
You + DIY
Full bench
Scope
Generalist
Strategic only
One workflow
Multi-specialist
Management overhead
High
Medium
All yours
Zero
Scales with you
×
Limited
×
Actually does the work
×
Self-serve
Works in your tools
×
The payoff

An operation that compounds.

Every engagement makes the next one faster, sharper, more autonomous. Tools we build for one client become superpowers for the next.

Week 1
  • Learn your business
  • Calendar & inbox triaged
  • Client contact mapped
  • First quick wins delivered
Week 2
  • SOPs & systems built
  • Auto follow-ups running
  • Team coordination established
  • Reporting automated
Month 3+
  • Custom workflows live
  • Real-time managed dashboards
  • Pipeline running on autopilot
  • Your operation runs itself
No-risk start

Every business is different.
So is every engagement.

We start with a discovery call. Then a 14-day pilot. If it's not working, you walk — no contract, no clawback.

Meet your Chief of Everything
Questions

Things people ask.

How is this different from a virtual assistant?

A VA executes tasks. A Chief of Everything owns outcomes — they think in systems, build the tools that replace the work, and have a senior team behind them. You're hiring a strategist who also ships.

How long does onboarding take?

Most clients are running in 14 days. Week one your CoE learns your business, tools, and priorities. Week two they're shipping work. By week four, you've forgotten what life was like before.

What kinds of businesses do you work with?

Founder-led companies between $1M–$50M in revenue. Solo GPs and emerging fund managers. Growth-stage agencies. The pattern: smart operators who would rather build the next thing than manage the last one.

How is pricing structured?

Monthly retainers from $5K–$15K depending on scope. Month-to-month, no annual contracts. We start with a 14-day pilot so you can see the work before you commit.

What happens if it isn't working?

You walk. No clawback, no penalties, no awkward exit calls. We've built the model so you stay only because the work is good — every month is a re-decision.

Who actually does the work — the CoE or a team?

Both. Your CoE is your single point of contact and owns every outcome. They pull in specialists from our bench (engineers, designers, researchers, ops) when the work calls for it. You never manage the team — they do.